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Stories not stars sell specialised films, BFI exit polls show
questionnaire Over the past decade the British Film Institute (BFI) has conducted over 170 cinema exit polls for the British independent and specialised films it supports. Huw D Jones analyses the data and asks what lessons are there for distributors. Understanding what makes audiences tick is a key concern for the film business. Knowing what motivates cinemagoers to watch a particular movie can help distributors improve the way they market their films.
Marketing Channel 4′s The Returned/Les Revenants
The Returned Fig 1 Channel 4′s promotion of The Returned/Les Revenants was a bit more fun than most foreign language drama ad campaigns. Were audiences turned on? Sarah Arnold reports. In May 2013, The Guardian announced Channel 4’s latest TV drama The Returned with the headline “Channel 4 aims to make a killing with subtitled French Drama,” adding: “The broadcaster’s first foreign-language drama series in 20 years features zombies, ...
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