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New Directions in the Marketing of Bulgarian Popular Cinema
mission london Bulgarian comedy Mission London was a hit in its homeland. Maya Nedyalkova examines how Hollywood-style marketing contributed to its success and what this says about wider trends in European film promotion and distribution. The film industry in Bulgaria has experienced unprecedented ups and downs in recent years. While in 1972 approximately 3 million people attended the screenings of the most popular Bulgarian film to date, Metodi Andonov’s ...
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