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Mubi’s Expanding Film Business
mubi logo How has Mubi’s SVOD platform developed in recent years, and how do they differentiate themselves from Netflix, Amazon Prime, and locally-oriented specialist platforms? Roderik Smits discusses Mubi’s business model and explains why they are now trying to break in to the distribution business. Promoting film culture Mubi started in 2007 as an information-sharing platform which introduced quality auteur films to an online audience of cinephiles.
Film distribution: Beyond traditional release strategies
in cinemas and on demand Distribution windows for films are evolving rapidly, challenging traditional release strategies. How are different types of films affected by such change? Roderik Smits considers the changes taking place within the UK theatrical market. The theatrical release window has for many years been talked up as the “engine that drives the ancillary sales”, giving films an afterlife on secondary windows or platforms, such as streaming services (through forms of online VOD releasing), ...
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